AQHA Professional Horsewoman and judge Holly Hover has helped transform many exhibitors into showmanship champions with her collection of showmanship psychology tricks. Her tricks include handwriting analysis, dressing for success, body language and positive thinking.

“In showmanship, you can steal the class with your personality,” says Holly, who trains and coaches all-around competitors in Cave Creek, Arizona.

Exhibitors come out on top when they appeal not only to the critical eye – in terms of mechanics – but also to the more artistic eye, showing confidence, poise and flair.